Amusement City Casino, 4 Westmoreland Street, Dublin 2, D02 W951
1. Who We Are (Data Controller)
The data controller responsible for your personal data is:
reception@amusementcity.com | amusementcity.ie
2. What Personal Data We Collect
We collect personal data in the following ways:
2.1 Guest Pass Form (via Tally)
When you request a Guest Pass on our website, your form is processed through Tally (tally.so), a third-party form platform. The data collected includes:
- Full name
- Email address
- Phone number (if provided)
- Preferred visit date (if provided)
- How you heard about us
- Confirmation of age (18+) and agreement to Terms & Conditions
This data is stored in Tally and may be accessed by our team to manage your Guest Pass request. Tally's own Privacy Policy is available at tally.so/privacy.
2.2 Website Usage Data (Google Analytics)
We use Google Analytics to understand how visitors use our website. This data is anonymous and aggregated. It includes:
- Pages visited and time spent on each page
- Device type, browser and operating system
- General geographic location (country / city level — not precise location)
- How you arrived at our website (e.g. Google Search, direct, social media)
Google Analytics uses cookies to collect this data. No personally identifiable information is collected via Google Analytics. Google's Privacy Policy is available at policies.google.com/privacy.
2.3 Advertising & Marketing Data (Meta Pixel — Facebook/Instagram)
Our website uses the Meta Pixel (Facebook/Instagram), which allows us to measure the performance of our social media presence and understand how visitors interact with our website after seeing our content on Facebook or Instagram.
The Meta Pixel may collect limited technical data to help us understand engagement from our existing followers, including:
- Whether a visitor arrived at our website from our Facebook or Instagram page
- Pages visited on our website after clicking through from our social media content
- General device and browser information
This data is processed by Meta Platforms Ireland Ltd in accordance with Meta's Privacy Policy, available at facebook.com/privacy/policy.
2.4 Contact by Phone or Email
If you contact us directly by phone or email, we may retain a record of that communication and any personal data you provide in order to respond to your enquiry.
3. How We Use Your Personal Data
| Purpose | How we use it | Legal basis |
|---|---|---|
| To process your Guest Pass request | Manage, confirm and facilitate your visit to Amusement City. | Legitimate interest |
| To manage our membership | Process membership applications and manage member communications. | Contractual necessity |
| To improve our website | Analyse how visitors use our website via Google Analytics to improve content and user experience. | Legitimate interest |
| To measure social media engagement | Understand how visitors arrive at our website from our Facebook and Instagram pages, in compliance with Ireland's Gambling Regulation Act 2024. No paid advertising or remarketing campaigns are run. | Legitimate interest |
| To respond to enquiries | Reply to questions or requests made by phone or email. | Legitimate interest |
| To comply with legal obligations | Maintain records as required by Irish law, including age verification compliance. | Legal obligation |
4. How Long We Keep Your Data
- Guest Pass form data (Tally): 12 months from the date of submission, or until you request deletion.
- Google Analytics data: 26 months (Google Analytics default retention period).
- Meta Pixel data: Governed by Meta's data retention policy — typically up to 180 days for event data.
- Phone / email enquiries: 6 months from the date of the last communication, unless ongoing.
- Membership records: For the duration of active membership, plus 3 years after termination.
5. Who We Share Your Data With
We do not sell your personal data. We may share your data with the following trusted third parties, solely for the purposes described in this policy:
- Tally (tally.so) — Guest Pass form processing. Data location: EEA / Ireland. Privacy policy: tally.so/privacy
- Google LLC — Website analytics (Google Analytics). Data location: USA (Standard Contractual Clauses apply). Privacy policy: policies.google.com/privacy
- Meta Platforms Ireland Ltd — Advertising & remarketing (Meta Pixel). Data location: EEA / Ireland. Privacy policy: facebook.com/privacy/policy
We may also disclose your personal data where required by law or by order of a court or regulatory authority in Ireland.
6. Your Rights Under GDPR
Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can ask us to correct inaccurate or incomplete data.
- Right to Erasure: You can request that we delete your personal data ('right to be forgotten'), subject to certain legal exceptions.
- Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances.
- Right to Data Portability: You can request your data in a structured, machine-readable format.
- Right to Object: You can object to our processing of your data where we rely on legitimate interest as our legal basis.
- Right to Withdraw Consent: Where we rely on your consent to process data (e.g. cookies), you can withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at reception@amusementcity.com. We will respond within 30 days.
You also have the right to lodge a complaint with the Data Protection Commission (DPC), Ireland's supervisory authority for data protection:
- Website: dataprotection.ie
- Phone: +353 (0)761 104 800
- Address: 21 Fitzwilliam Square South, Dublin 2, D02 RD28
7. Cookie Policy
Our website uses cookies — small text files stored on your device — to help the site function correctly and to understand how it is used. Below is a full breakdown of the cookies we use.
7.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be disabled. No personal data is collected for marketing purposes.
Legal basis: No consent required under GDPR.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| WordPress session cookie | WordPress (self-hosted) | Maintains your session as you navigate the site | Session |
| GDPR cookie consent | Cookie consent plugin | Remembers your cookie preferences | 12 months |
7.2 Analytics Cookies (Google Analytics)
These cookies help us understand how visitors interact with our website. All data is anonymous and aggregated — no personally identifiable information is collected.
Legal basis: Consent required. Set only after the user accepts analytics cookies via our cookie banner.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users (short-term) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
7.3 Marketing & Advertising Cookies (Meta Pixel)
The Meta Pixel places cookies on your device to help us measure the effectiveness of our advertising and show relevant ads on Facebook and Instagram.
Legal basis: Consent required. Set only after the user accepts marketing cookies via our cookie banner.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook/Instagram) | Identifies browsers for advertising | 3 months |
| fr | Meta (Facebook/Instagram) | Used for ad targeting and measurement | 3 months |
7.4 How to Manage Your Cookie Preferences
When you first visit our website, a cookie consent banner will appear. You can choose to accept all cookies, accept only necessary cookies, or customise your preferences.
You can also change your preferences at any time by clicking the 'Cookie Settings' link in the footer of our website.
Additionally, you can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website.
To opt out of Google Analytics tracking across all websites, visit: tools.google.com/dlpage/gaoptout
To manage your Meta advertising preferences, visit: facebook.com/adpreferences
8. Data Security
We take the security of your personal data seriously. Our website is hosted on SiteGround, which provides SSL encryption (HTTPS), regular backups, and security monitoring.
Access to personal data submitted via the Guest Pass form (stored in Tally) is restricted to authorised Amusement City staff only.
While we take all reasonable steps to protect your data, no method of transmission over the internet is 100% secure. If you become aware of any potential data security issue, please contact us immediately at reception@amusementcity.com.
9. Children's Data
Amusement City is strictly an 18+ venue. Our website and services are not directed at, and we do not knowingly collect personal data from, persons under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices, technology or legal requirements. When we do, we will update the 'Last updated' date at the top of this page.
We encourage you to review this page periodically. Continued use of our website following any changes constitutes acceptance of the updated policy.
11. Contact Us
For any questions, requests or complaints regarding this Privacy & Cookie Policy or how we handle your personal data, please contact us:
amusementcity.ie
You have the right to make a complaint at any time to the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues (dataprotection.ie). We would, however, appreciate the chance to address your concerns directly before you approach the DPC.